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Branding
& Design
ALEX FERNANDEZ
ART DIRECTION
GRAPHIC DESIGN
RETAIL & GONDOLA DESIGN
ABOUT / CONTACT
Ulta Gondola & Endcap Design
Ulta Beauty, Walmart, Sephora, Shoppers Drugmart etc.
2024-2026
Glamnetic
Permanent in-store fixture
Creative direction and art management for Glamnetic ULTA fixture ground-up redesign. Continual display updates 4+ times per year across all 7 iterations of Glamnetic's in-store permanent fixtures
Glamnetic
Secondary Displays
Creative direction and art management for Glamnetic ULTA secondary displays with Courrguated materials. Continual display updates 4+ times per year, rotating seasonally. The displays shown are the Glamnetic x
Glamzilla 2.0 collab and the Glam Icons 2.0 collection, Ulta week 19 launch displays.
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