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Branding
& Design
ALEX FERNANDEZ
ART DIRECTION
GRAPHIC DESIGN
RETAIL & GONDOLA DESIGN
ABOUT / CONTACT
Retail Displays, Gondola Design & Event Fixtures
Ulta Beauty, Walmart, Shoppers Drugmart etc.
2024-2026
Ulta Endcaps, Gondolas & In-store Displays
Permanent in-store fixture & Secondary Displays
Creative direction and art management for Glamnetic's Permanent ULTA fixture ground-up redesign. Continual display updates 4+ times per year across all 7 iterations of Glamnetic's in-store permanent fixtures.
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Digi Beauty
Permanent in-store fixture
Creative direction and art management for Digi Beauty's in-store gondola display. Inline and endcap
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Ulta Beauty World 2024
Glamnetic | Event Design 2024
Creative direction & art management for Glamnetic's booth at Ulta Beauty World 2024
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Ulta Beauty World 2025
Digi Beauty | Event Design 2025
Creative direction and art management for Digi Beauty's booth design at Ulta Beauty World 2025
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